Rebuild & Restore Chimney Rock and Lake Lure

Chimney Rock Village and Lake Lure, nestled in Western North Carolina’s Blue Ridge Mountains, are cherished destinations known for their natural beauty and small-town charm. While many businesses remain open in Lake Lure, ensuring safety and completing a thorough cleanup are essential to fully restore the vital economic driver of tourism.

This is where the Back to Beautiful campaign comes in. Through the Lake Lure and Chimney Rock Village Recovery Fund, this campaign is dedicated to rebuilding and revitalizing the assets  that make these destinations unique. Public donations will directly support restoring and enhancing the assets that draw visitors  to these unique destinations and preserving the natural beauty that  defines this region and draws visitors from across the globe.

Chimney Rock and Lake Lure are more than just places; they are cherished by those who live, work, and visit here. Together, we can ensure that they  remain vibrant and welcoming for generations to come. Join us in getting Back to Beautiful.